Rugby World Cup 2019: A Boon for Wine Education

As the Rugby World Cup playoffs begin and continue over the long weekend, very appropriately under the threat of typhoon conditions, it is a great pleasure to see how much interest in South Africa, and also in South African wines and other products, this event has heralded.

We’ve witnessed an increased interest in South African wines, seen various establishments open that specialize in South African wines and alcohol, and generally a far higher appreciation of what South Africa has to offer than previously. All this is both good for business, cultural exchange, and an inestimable contribution to making Japan as a whole less insular and conceited in its supposed uniqueness, thus making it overall a more pleasant place to live, visit, and interact with on every level.

Here we see some posters for the World Cup in Chōfu city, at whose stadium one of the matches will be held.

In preparation for hosting the event, proactive education about the World Cup has elevated the consciousness of the average Japanese schoolchild, not to mention the general population, about all the participant countries. From national anthems to basic language and cultural awareness, this awareness should go a long way to accepting the huge influx of Rugby tourists and their boisterous partying; in fact, an excellent practice for and a prelude to the vastly more hectic Olympics in 2020.

Happy New Year 2019!

To all our customers, affiliates and business partners, a very happy and prosperous new year.

May 2019 be a fulfilling year in all respects.

We are grateful for the support and cooperation of so many people who have helped to grow our business and continuously raise the level of service.

In the coming year we endeavour to continue along the same course, to bring our customers satisfaction, and a enjoy mutually-fruitful relationship with our business partners.

We look forward to the year, and hope you all do too!

A beginning, and transition

We’re delighted to announce our new business site is online, and the invisible preparatory work of setting up a business combining our love of wine with connection to our roots in both Japan and South Africa, is bearing fruit.

Thus, this represents the transition from an ephemeral entity to a publicly accessible and operational portal to our business activities. We are confident that customers will find great satisfaction and take pleasure in savouring wines from South Africa, and look forward to the day when the term “new world” for South Africa becomes a badge of honour.